MADE FROM

Natural Ingredients

MADE FROM

Natural Ingredients

Beloved by pets and pet parents for our commitment to flavor, functional benefits, and quality above all.

Say goodbye to starchy fillers and low quality ingredients! Our products are all natural and include superfoods, vitamins, and amino acids to support your pet's health.

We offer clear information about the ingredients in our products — so you always know exactly what's in them.

EXPLORE OUR

Family of Brands

FREE SHIPPING ON ORDERS OVER £49

Up To 50% Sitewide!

Annual Pet Appreciation Event!

Treats You Can Trust

LATEST FROM

The Dog Blog

NPIC Celebrates 25 Years of Pet Treat Excellence

NPIC Celebrates 25 Years of Pet Treat Excellence

Since its establishment in 1998, NPIC has been committed to enhancing the well-being of pets through its innovative and nutritious...
Chew on This, Not That - How to Stop Destructive Chewing Behavior

Chew on This, Not That - How to Stop Destructive Chewing Behavior

When adding a new pup to your family, one thing that most new pet parents aren’t always prepared for is...
Yes, You Can Train Your Cat

Yes, You Can Train Your Cat

It’s a common misconception that cats can’t be trained. While cats may outwardly seem less responsive to training than dogs,...
Treating Do’s & Don’ts

Treating Do’s & Don’ts

Your dog is loved more than words can tell and in return is a loving companion. So, you would take...